Thursday, March 15, 2007

Feel-Good Fashion

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(Clockwise from Left: Shop Intuition rain boots for Breast Cancer, Local Celebrity tee for the Environment, MAC Viva Glam Lipglass for AIDS, Shop Intuition Luck Pix Guitar picks necklaces for Children's Charities, Avon candle for Domestic Abuse, G.A.P. [RED] tee for AIDS.)

Everyone has seen the recent popularity of "Charity" fashion campaigns. I know spending money and helping charity seems like a sort of pardox, but now more than ever there are so many products for sale which donate proceeds to charity. I found an article on MSNBC which goes into detail about how much these "charity" products are really helping...

"How much of that $28 for a Red Gap T shirt , for example, is actually making it into clinics and villages? Gap donates between 40 and 50 percent of its gross Red profits to the Global Fund—but that doesn’t necessarily mean that 50 percent of your money is going there. Red won't reveal those numbers, but has an “impact calculator” that lets you see what your money can buy (a $28 shirt provides 41 single-dose treatments to prevent mother-to-child HIV transmission). But without knowing how the company calculates profit (after accounting for production, marketing, training, etc.), it’s still unclear how many dollars are actually being sent to the Global Fund" (

Your best bet for supporting charity is to actually donate money, or finding proceeds which note exactly how much of the proceeds they are donating (100%, 50%, etc.). If anything the most positive effect of these campaigns is that they have helped causes such as AIDS, Darfur, and Breast Cancer gain public awareness. Good job fellow fashionistas for helping in the effort to solve today's societal problems!


1 comment:

Alex Richards said...

Hey! I really liked this post. I'm not really a GAP girl, but it was interesting what you found out about the RED campaign. Shopping for a good cuase somehow makes it all seem okay, right?
Oh, and thanks for stopping by my blog. Hope you'll pick up a copy of Back Talk when it hits the shelves this July! Woo Hoo!!

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