Tuesday, July 8, 2008

Putting a Face to A Name

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This month Quiksilver Inc. releases surf brand Roxy's grown-up counterpart, Quiksilver for Women [Edit: the collection is now available here]. While most of Roxy's clothes focus on loud prints & bright colors, this brand will maintain the carefree surfer spirit but, with a more classic feminine look.

From the preview of the collection, the clothes don't seem to be anything particularly groundbreaking, but they definitely fit the aesthetic of the surfer girl's downtown, going out look. In the press release Quiksilver Inc. says this line is focused on women ages 18-24. I think this label could definitely bring on some more fans to the Quiksilver bandwagon. The clothes have a casual yet put together feel to them.

I spotted a street style photo of the designer on ELLE.com, and it seems that she's brought a lot of her own personal style to the line. I always think it's interesting to see the face behind the name.

xoxo, lauren

7 comments:

MadameDior said...

=o i didn't know Quicksilver was doing a line for women! How exciting, thanks for the tip =]

fariaGirl said...

I see that you can now buy it on quiksilver's site: quiksilver womens

Alexa said...

I'm so looking foward to this line.

And the cardigan is from aerie, a branch off of american eagle.

lisa said...

Local Vancouver website The Style Spy interviewed a spokesperson for Quiksilver Women (http://www.thestylespy.com/Articles.aspx?id=999). She was wearing one of the dresses from the line and I was surprised at how classy it looked.

MizzJ said...

Pretty nice basics and definitely more grown-up than the usual Roxy line. It'd be nice to see a bit more color though.

CoutureCarrie said...

I saw this in one of my mags and was so psyched! The designs are far more sophisticated than one would expect from a former Surfer Dude/Skateboarder label!

Dance_Stars said...

I love the pieces, I am going to check out this line!

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