This month Quiksilver Inc. releases surf brand Roxy's grown-up counterpart, Quiksilver for Women [Edit: the collection is now available here]. While most of Roxy's clothes focus on loud prints & bright colors, this brand will maintain the carefree surfer spirit but, with a more classic feminine look.
From the preview of the collection, the clothes don't seem to be anything particularly groundbreaking, but they definitely fit the aesthetic of the surfer girl's downtown, going out look. In the press release Quiksilver Inc. says this line is focused on women ages 18-24. I think this label could definitely bring on some more fans to the Quiksilver bandwagon. The clothes have a casual yet put together feel to them.
I spotted a street style photo of the designer on ELLE.com, and it seems that she's brought a lot of her own personal style to the line. I always think it's interesting to see the face behind the name.