Saturday, June 6, 2009

"You didn't find this bag, This bag found you"

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This is possibly the coolest marketing idea EVER. At age 20 I still don't get tired of the scavenger hunts my Aunt Beth throws for us during holidays. So, this grown up and fashion filled version of the scavenger hunt spurred by handbag designer Rachel Nasvik has me wishing again that I was spending my summer in the city.

Over the next two weekends 96 handbags will be hidden around New York City in everywhere from trendy bars to hot dog stands. The bags are stocked with essentials for a night on the town; lip gloss, bobby pins, accessories, and personalized playlist. Follow their twitter for clues to finding one of the bags for yourself and check out their blog for pictures of discovered bags.

If you're in New York you should totally make like Nancy Drew and play detective & find one of these treasures! Good Luck!

xoxo, lauren

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26 comments :

Eden said...

wow, this idea is totally ingenious and very fresh! i love it. never heard it being executed before, but i think it really works.. lucky girls who could find them bags!:)

btw, just stumbled on your blog.. and kudos for having a great one!

much love

eden
http://chicinthetropics.blogspot.com

Sherin said...

OMG, this is the coolest thing EVER! I wish I was in New York.

S.Elisabeth said...

That's pure genius! It's like an episode out of Sex & the City! Boooo to my suburban summers!!

thischicksgotstyle said...

That is just GREAT!
I wish I was in NY to go on a bag hunt ;)

And thank you for your sweet comment!
x!

Jasmine said...

That's an amazing and fun idea! Wish I where in NY!

macyaverage said...

that sounds like such a fun idea! One of the many reasons I wish I didn't live in New Zealand

Cafe Fashionista said...

Oh, this is the most amazing idea ever. How I wish I was in New York City right now; I would already be slipping into my trench coat, and searching for one of these divine pieces! :)

Ashleigh said...

what a genious idea! tOO bad I live in Canada...man, all the good stuff is in LA AND NY :p

Hannah is Narnia's Closet said...

omg thats so cool! the other day i found a book in a park in philly and it had a note that told me this book had been left and i ahd found it and i could keep it.it basically made my week! finding a bag would make my year!

Couture Carrie said...

I read about this on Daily Candy ~ so cool!!

xoxox,
CC

Valerie Valentine said...

How cool! I'm so jealous! I just tweeted your post, so hopefully you'll get some more traffic :)

AudreyAllure said...

ah! i'm so gonna do this! haha. (when i come back from london) lmao. good thing they're doing it for 2 weekends haha.

WendyB said...

Why do I have the bad feeling that someone will be calling the police about one of these, thinking it might be a bomb?

MizzJ said...

hahaha so true WendyB! What an awesome idea though!

lisa said...

What a brilliant marketing idea!

mooq said...

Reason # 9008 I wish I lived in a big city!
What a charming idea! Good luck to everyone who goes out hunting for them!

eleni said...

ah, that is so awesome, another reason i want to be in ny right now!
and i'll be in london till the morning of the 5th! i would love to go exploring with you!! :)

Anonymous said...

that is the CUTEST thing ever. this means the bags are scattered throughout the 5 boroughs right? please "lose" some in queens!

ChikitaRosemarie said...

very creative!!
i wish i were in ny!! :D

-cr

ChikitaRosemarie said...

neways, responding your comment on my blog..

we don't actually need a bf to borrow stuffs to.. i always borrow my dad's and brother's stuffs, and they're always kind enough to lend me their stuffs ;)

love,
-cr

LML said...

omg this is just tooo cool! why dont i live in NYC?!?!

and yes the Ga aquarium is in ATL :) you should def check it out next time!

Carlotta said...

no way this is too cool!!
Happpy weeknd & don't miss the giveaway on my blog!

Damsels said...

that isso amazing .. i live in the city .. but idoubt i'll get that lucky
thanks for commenting we really appreciate it

Marian said...

the bag is adorable!how fun!
muah x
marian

F Blog said...

that's such a cool idea. So fun!

Leah said...

this is so cool!!!