Thursday, February 3, 2011

Rag & Bone Gets Creative with their DIY Campaign

In one of my fashion courses we recently talked about guerilla marketing in a lecture. Guerilla Marketing is all about being able to advertise and get the word out about your brand or product in a unique way. Rag & Bone's new ad campaign is the PERFECT example of this.

All their ads are made to look like flyers that would be posted up on bulletin boards, telephone poles & college campuses, with tear off-strips with their website address. I love how creative & eyecatching it is.
Even cooler is that the brand is getting their fans involved as a sort of stylish street team. Spread the good word of Rag & Bone and get the chance to win tickets to their fashion week show; good deal I'd say!

DIY from rag & bone on Vimeo.

In a time where people are bombarded with advertisements every day it's exciting to see the fashion industry stepping their game up and using their creativity!

xoxo, lauren


little moon lover said...

really cool ads.. they do look like they're trying to move people in a different way.. it's a new different approach.. I love it..
stay cool..

veronicaa said...

Such a cool post!
Love the creativity & message.

XO Veronica

Amy said...

I've been liking these too!


Glucosamine said...

lots of creativity. keep it up.

Sherin said...

I love unique ad campaigns. This is fantastic. I love how they're flyers with tear off website addresses! The video was great as well.

Lexie, Little Boat said...

i hadnt seen these ads before -- i am really struck by the one of her pumping gas. i agree with you, it is nice to see some originality once in awhile!

High quality Mulberry Bags said...

Mulberry bags specializes in leather goods, from Mulberry bags uk in southwest England, the superb Mulberry Alexa Bags to build, combined with practical, original and mulberry leather bags touch and original creative design and beautiful style escape from other brands, to classic mulberry handbags antique style, commodities Also thick smell of thick leather, extensive use of metal rivets, and buckle, Mulberry Bayswater Bags copper metal parts, mulberry outlet can help medieval times

how to do fashion design course online said...

Style is a simple idea. You outfit yourself and the house in outfits and components that are 'in'. By using the stylish manufacturers and developers out there, you may think it is quite simple to do this though.

Related Posts Widget for Blogs by LinkWithin