In one of my fashion courses we recently talked about guerilla marketing in a lecture. Guerilla Marketing is all about being able to advertise and get the word out about your brand or product in a unique way. Rag & Bone's new ad campaign is the PERFECT example of this.
All their ads are made to look like flyers that would be posted up on bulletin boards, telephone poles & college campuses, with tear off-strips with their website address. I love how creative & eyecatching it is.
Even cooler is that the brand is getting their fans involved as a sort of stylish street team. Spread the good word of Rag & Bone and get the chance to win tickets to their fashion week show; good deal I'd say!
DIY from rag & bone on Vimeo.
In a time where people are bombarded with advertisements every day it's exciting to see the fashion industry stepping their game up and using their creativity!
xoxo, lauren
really cool ads.. they do look like they're trying to move people in a different way.. it's a new different approach.. I love it..
ReplyDeletestay cool..
Such a cool post!
ReplyDeleteLove the creativity & message.
XO Veronica
fashi0npassi0n.blogspot.com
I've been liking these too!
ReplyDelete▲ WOLF WHISTLE ▲
lots of creativity. keep it up.
ReplyDeleteI love unique ad campaigns. This is fantastic. I love how they're flyers with tear off website addresses! The video was great as well.
ReplyDeletei hadnt seen these ads before -- i am really struck by the one of her pumping gas. i agree with you, it is nice to see some originality once in awhile!
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ReplyDeleteStyle is a simple idea. You outfit yourself and the house in outfits and components that are 'in'. By using the stylish manufacturers and developers out there, you may think it is quite simple to do this though.
ReplyDelete