Thursday, February 3, 2011

Rag & Bone Gets Creative with their DIY Campaign

In one of my fashion courses we recently talked about guerilla marketing in a lecture. Guerilla Marketing is all about being able to advertise and get the word out about your brand or product in a unique way. Rag & Bone's new ad campaign is the PERFECT example of this.

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All their ads are made to look like flyers that would be posted up on bulletin boards, telephone poles & college campuses, with tear off-strips with their website address. I love how creative & eyecatching it is.
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Even cooler is that the brand is getting their fans involved as a sort of stylish street team. Spread the good word of Rag & Bone and get the chance to win tickets to their fashion week show; good deal I'd say!


DIY from rag & bone on Vimeo.

In a time where people are bombarded with advertisements every day it's exciting to see the fashion industry stepping their game up and using their creativity!

xoxo, lauren
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8 comments :

little moon lover said...

really cool ads.. they do look like they're trying to move people in a different way.. it's a new different approach.. I love it..
stay cool..

veronicaa said...

Such a cool post!
Love the creativity & message.

XO Veronica
fashi0npassi0n.blogspot.com

Amy said...

I've been liking these too!

▲ WOLF WHISTLE ▲

Glucosamine said...

lots of creativity. keep it up.

Sherin said...

I love unique ad campaigns. This is fantastic. I love how they're flyers with tear off website addresses! The video was great as well.

Lexie, Little Boat said...

i hadnt seen these ads before -- i am really struck by the one of her pumping gas. i agree with you, it is nice to see some originality once in awhile!

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