When I first heard Carolina Alvo's mission, I knew we were stylish kindred spirits. At 5'0 I know what it's like to never be able to buy a pair of regular length denim off the rack (no lie.. I end up buying cropped pants so they'll be full length on me), proportions that are all wrong, and don't get me started on the comments from people. I would be one happy girl if I never have to hear "you're SO short" uttered in relation to my petite stature!
CEO & Founder, Carolina Misano Alvo
Carolina Alvo is on a mission to change all of that. 50% of women in the US are petite (5'4 or under), yet it's nearly impossible to find petite clothing that isn't just a cropped down version of the regulars What few petite clothing does exist tends to be super outdated or unflattering. Carolina is launching a line of clothing for petites, made by petites - specifically basics that are wardrobe essentials and surprisingly hard to find for petite women. She even has a Kickstarter campaign to produce the perfect petite dress.
I had the opportunity to talk to Carolina on the phone & we both laughed over stories expressing our frustration over shopping as a petite woman and following your entrepreneurial pursuits. I think what resonated with me most was the movement that #PetiteIsPowerful that she wants to convey. So often petite women are quite literally looked down upon & sometimes our height even becomes a point of embarrassment. She wants everyone to know that petite is powerful- embrace it!
I love talking to fellow women entrepreneurs so I had to ask her for her advice. She said that the fear of failing is the hardest thing to overcome as an entrepreneur and pursuing your passion- ignore it! Also, do small experiments to test your product with your target market before you get too deep into your idea. Favorite business book? Anything by Seth Godin & Delivering Happiness- about the founder of Zappos.
Go check out Carolina Alvo's kickstarter campaign & fellow petite girls- share the #petiteispowerful message!